Chief Marketing & Commercial Officer (CMCO)

Arizona Rovers FC

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Location: Arizona (Hybrid)

Position: Contract | Executive Leadership

Reports To: Club President & Owner

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Build the Future of Women's Soccer in the Southwest

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Arizona Rovers FC is more than a soccer club—we are building a movement.

Our vision is to become the premier women's soccer organization in the Southwest by creating a complete pathway from youth soccer to the professional game while developing one of the strongest club brands in American women's soccer.

We believe the future of women's soccer belongs to organizations that invest equally in player development, community engagement, commercial innovation, and unforgettable fan experiences.

As we continue building Arizona Rovers FC, we are seeking a visionary Chief Marketing & Commercial Officer (CMCO) to join our executive leadership team.

This is a rare opportunity to help build a professional sports organization from the ground up.

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Position Overview

The Chief Marketing & Commercial Officer is responsible for leading every commercial aspect of Arizona Rovers FC.

This executive will oversee:

• Brand Strategy

• Commercial Partnerships

• Sponsorship Sales

• Marketing

• Fan Development

• Ticket Sales

• Membership Programs

• Merchandise

• Digital Media

• Matchday Experience

• Community Relations

• Business Development

The CMCO will play a central role in transforming Arizona Rovers FC into one of the most recognizable and commercially successful women's soccer organizations in the United States.

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Our Five-Year Vision

The successful candidate will help lead Arizona Rovers FC toward becoming:

• The premier women's soccer club in Arizona.

• The leading player development pathway in the Southwest.

• A club with a loyal and growing supporter culture.

• A destination for players, families, sponsors, and partners.

• A financially sustainable organization with multiple revenue streams.

• A club operating from its own soccer-specific venue.

• A respected professional organization competing at the highest possible level.

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Executive Responsibilities

Brand Leadership

Develop and protect every aspect of the Arizona Rovers FC brand.

Responsibilities include:

• Club identity and positioning

• Brand standards

• Marketing strategy

• Public relations

• Creative direction

• Merchandise branding

• Digital presence

Ensure every interaction with the club reflects professionalism, ambition, and excellence.

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Commercial Partnerships

Lead all sponsorship and commercial initiatives.

Responsibilities include:

• Identify prospective corporate partners.

• Negotiate sponsorship agreements.

• Develop activation strategies.

• Manage sponsor relationships.

• Increase sponsorship renewal rates.

• Create innovative partnership opportunities.

Build relationships with regional and national brands seeking meaningful engagement with women's sports.

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Revenue Growth

Develop diversified revenue streams through:

• Corporate sponsorships

• Naming rights

• Membership programs

• Ticket sales

• Merchandise

• Hospitality

• Camps and clinics

• Community events

• Digital content

• Licensing opportunities

Establish measurable commercial growth year over year.

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Fan Experience

Create one of the best matchday experiences in women's soccer.

Lead initiatives including:

• Theme nights

• Supporters section

• Family entertainment

• Community engagement

• Food vendors

• Youth soccer activations

• Halftime entertainment

• VIP hospitality

• Season member experiences

Our objective is to make every home match an event that supporters eagerly anticipate.

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Community Impact

Develop meaningful relationships throughout Arizona.

Collaborate with:

• Youth soccer clubs

• Schools

• Colleges

• Community organizations

• Local businesses

• Municipal leaders

• Non-profit organizations

Position Arizona Rovers FC as an active community partner.

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Digital & Media Strategy

Lead all club communications.

Develop:

• Documentary-style content

• Behind-the-scenes storytelling

• Player features

• Coach interviews

• Matchday content

• Social media campaigns

• Email marketing

• Website strategy

• Video production

• Podcast opportunities

Grow Arizona Rovers FC into one of the most engaging digital brands in women's soccer.

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Strategic Growth

Work directly with ownership on long-term initiatives including:

• Academy expansion

• Professional pathway development

• International club partnerships

• Soccer-specific stadium planning

• Investor relations support

• Regional league development

• Long-term commercial strategy

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Executive Qualifications

Required

• Bachelor's degree in Sports Management, Marketing, Business Administration, Communications, or related field (MBA preferred but not required).

• Minimum 7–10 years of leadership experience in sports marketing, commercial partnerships, professional sports, or sports business.

• Demonstrated success generating sponsorship revenue.

• Experience developing successful sports brands.

• Strong leadership and organizational skills.

• Experience managing budgets and marketing teams.

• Excellent communication and presentation abilities.

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Preferred Experience

Experience with:

• Professional soccer clubs

• NWSL

• USL

• MLS

• FIFA or federation programs

• NCAA Athletics

• Sports agencies

• Sports media

• Corporate sponsorship sales

• Sports entertainment

• Stadium operations

• Launching or scaling sports organizations

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Key Performance Indicators (KPIs)

The CMCO will be accountable for measurable growth, including:

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Brand & Digital

• Triple the club's digital reach and engagement.

• Build a recognizable and respected regional brand.

• Increase media exposure and content performance.

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Commercial

• Grow sponsorship and partnership revenue annually.

• Improve sponsor retention and satisfaction.

• Expand merchandise sales and licensing opportunities.

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Fan Development

• Increase average home attendance each season.

• Grow season memberships and supporter participation.

• Improve fan retention and repeat attendance.

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Community

• Establish partnerships with youth clubs, schools, and civic organizations.

• Position Arizona Rovers FC as a trusted community leader.

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Long-Term Growth

• Support initiatives that position the club for long-term professional advancement.

• Strengthen the club's reputation among players, supporters, sponsors, and investors.

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Compensation

Competitive salary based on experience.

In addition to base compensation, the CMCO will be eligible for performance-based incentives tied to:

• Sponsorship revenue growth

• Attendance milestones

• Membership growth

• Merchandise sales

• Commercial partnerships

• Annual organizational performance

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Why Join Arizona Rovers FC?

Arizona Rovers FC is at a defining moment.

This is an opportunity to build not inherit a club with a bold vision and lasting impact.

As Chief Marketing & Commercial Officer, you will join the executive leadership team and help shape every aspect of our commercial success, supporter culture, and long-term growth.

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If you are passionate about sports business, innovation, community, and the growth of women's soccer, we invite you to help build one of the next great soccer clubs in America.

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​ Submit the following documents 

1. Resume / CV ( Include LinkedIn Profile )

2. Three professional references

3. Commercial Portfolio

4. Cover Letter

 

 Note: Cover Letter maximum two pages explaining:

Why you want to join Arizona Rovers FC?

Why do you believe women's soccer represents a major growth opportunity?

What excites you about building a club from the ground up?

What would you accomplish in your first 12 months?

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Please send this with any supporting documents to: 

Humphrey@arizonaroversfc.com